Nursing home · Nursing home (skilled nursing)
Who owns Willow Creek Nursing And Rehabilitation Center?
2401 Wayne Memorial Drive · Goldsboro, NC · 27534
Overview
Willow Creek Nursing And Rehabilitation Center is a nursing home (skilled nursing) in Goldsboro, North Carolina, operated by Birch Ltc Group, LLC. Wayne County has 2 hospitals, 3 nursing homes and 3 urgent care centers.
Ownership
Willow Creek Nursing And Rehabilitation Center is operated by Birch Ltc Group, LLC, which CMS places in the Principle Long Term Care group.
- Operator
- Birch Ltc Group, LLC
- CMS affiliated group
- Principle Long Term Care
- Ownership changed in last 12 months
- No
- Source
- CMS nursing home enrollment and owners · 2026-10-24
CMS groups homes that share owners or managers. A group can be larger than the company it is named after, and the licensed operator above is the company enrolled with Medicare for this home.
Ownership history
Every dated change of operator and owner for Willow Creek Nursing And Rehabilitation Center, with the source for each.
Full ownership tree of Principle Long Term Care
Every entity between this facility and its ultimate owner, with ownership percentages and dates.
Quality and staffing
- Overall
- 2 of 5state average 2.9
- Health inspections
- 2 of 5state average 2.9
- Staffing
- 2 of 5state average 2.7
- Quality measures
- 4 of 5state average 3.3
| Staffing | This home | State average |
|---|---|---|
| Nurse hours per resident day | 3.58 | 3.85 |
| Registered nurse hours per resident day | 0.51 | 0.62 |
| Nursing staff turnover | 59.2% | 49.0% |
| Registered nurse turnover | 46.4% | – |
| Administrators who left | 1 | – |
- Fines (3 years)
- $16K · 3 penalties
- CMS abuse icon
- No
Location and market
- Address
- 2401 Wayne Memorial Drive · Goldsboro, NC · 27534
- County
- Wayne County
- State
- North Carolina
Nearby nursing homes
| Name | City | Distance |
|---|---|---|
| Goldsboro Rehabilitation And Healthcare Center | Goldsboro | 0.8 mi |
| O'Berry Neuro-Medical Treatment Center | Goldsboro | 4.3 mi |
| Mount Olive Center | Mount Olive | 15.3 mi |
| Greendale Forest Nursing And Rehabilitation Center | Snow Hill | 17.1 mi |
| Nc State Veterans Home-Kinston | Kinston | 20.6 mi |
| Wilson Healthcare And Rehabilitation Center | Wilson | 21.6 mi |
Sources and identifiers
- Operator: CMS nursing home enrollment and owners
- Ratings, staffing and penalties: CMS Nursing Home Care Compare (2026)
- Ownership type and beds: CMS Provider of Services file
- Location: CMS and Census Bureau geography
- CMS certification number
- 345113
- NPI
- 1508802497
- Last confirmed
- 2026-10-27
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